Frontier research,
Frontier research,
Frontier research,
deployed at scale
deployed at scale
deployed at scale
Rumi conducts R&D at the intersection of multi-modal AI,
story understanding, and distributed inference
Rumi conducts R&D at intersection of Multi-modal AI, story understanding, and distributed inference.





RUMI LABS
WORLD'S MOST ADVANCED VLM ARCHITECTURE
The most advanced infrastructure supporting
The most advanced infrastructure supporting contextually-aware AI for video interactivity and enrichment
The most advanced infrastructure supporting contextually-aware AI for video interactivity and enrichment
contextually-aware AI for video interactivity and enrichment



1
First VLM network for media intelligence
First VLM network for media intelligence
First VLM network for media intelligence
We built specialized VLMs 100x smaller than Gemini 2.5 and deploy them on consumer hardware. Our orchestration framework coordinates idle compute resources across a distributed network of indexers, compliantly processing content where it already exists.





2
The world’s richest media knowledge base
The world’s richest media knowledge base
The world’s richest media knowledge base
Our Story Base approach allows for video pre-processing into a multi-layer knowledge structure combining basic metadata, multi-dimensional perceptual analysis, narrative structure understanding, and integration of real-world external information.





3
The only infrastructure enabling conversational video interactivity
The only infrastructure enabling conversational video interactivity
The only infrastructure enabling conversational video interactivity
Rumi’s Video Index - allowing for instant user query processing (vs minutes-long for VLM processing) - is paired with proprietary audio fingerprinting technology that equips AI Agents with Shazam-like awareness of the current viewing moment, enabling true live interactivity.





INFRASTRUCTURE FOR AI-POWERED MEDIA AND ADVERTISING
Rumi's SDK and APIs equip AI with real-time
Rumi's SDK and APIs equip AI with real-time understanding of content, unlocking brand new opportunities for builders, creators, and advertisers
Rumi's SDK and APIs equip AI with real-time understanding of content, unlocking brand new opportunities for builders, creators, and advertisers
understanding of content, unlocking brand new
opportunities for builders, creators, and advertisers

Bet on the touchdown within 30 seconds|
Contextual Agentic Advertising
In-moment conversational ads, story-native product placement, emotional-narrative targeting…

Quiz my kid about the show's concepts|
Interactive Media
Contextually-aware AI Companions, real-time character interactivity, AI remotes, content gamification...

What if they never met each other?|
On-device IP Content Customization
Personalized video/audio generation, adaptive narrative pathways, dynamic localization, smart overlays…

He's in Lisbon, your favorite city!
Viewership Analytics:
Unlike Nielsen (focused on impressions), Rumi understands attention, how people interact with content (i.e. what users like, ask about, are confused by…)

Momentum’s shifting! Keep an eye on number 7.
Predictive Markets
With real time, multi-modal analysis of media and understanding of how users react to content, Rumi gains forecasting capabilities unavailable to anyone else

Here's a new anime series you would love
Recommendation Engines
Rumi is learning preferences at the depth no other engine can: we know how people feel and react to each scene / event

Bet on the touchdown within 30 seconds|
Contextual Agentic Advertising
In-moment conversational ads, story-native product placement, emotional-narrative targeting…

Quiz my kid about the show's concepts|
Interactive Media
Contextually-aware AI Companions, real-time character interactivity, AI remotes, content gamification...

What if they never met each other?|
On-device IP Content Customization
Personalized video/audio generation, adaptive narrative pathways, dynamic localization, smart overlays…

He's in Lisbon, your favorite city!
Viewership Analytics:
Unlike Nielsen (focused on impressions), Rumi understands attention, how people interact with content (i.e. what users like, ask about, are confused by…)

Momentum’s shifting! Keep an eye on number 7.
Predictive Markets
With real time, multi-modal analysis of media and understanding of how users react to content, Rumi gains forecasting capabilities unavailable to anyone else

Here's a new anime series you would love
Recommendation Engines
Rumi is learning preferences at the depth no other engine can: we know how people feel and react to each scene / event

Bet on the touchdown within 30 seconds|
Contextual Agentic Advertising
In-moment conversational ads, story-native product placement, emotional-narrative targeting…

Quiz my kid about the show's concepts|
Interactive Media
Contextually-aware AI Companions, real-time character interactivity, AI remotes, content gamification...

What if they never met each other?|
On-device IP Content Customization
Personalized video/audio generation, adaptive narrative pathways, dynamic localization, smart overlays…

He's in Lisbon, your favorite city!
Viewership Analytics:
Unlike Nielsen (focused on impressions), Rumi understands attention, how people interact with content (i.e. what users like, ask about, are confused by…)

Momentum’s shifting! Keep an eye on number 7.
Predictive Markets
With real time, multi-modal analysis of media and understanding of how users react to content, Rumi gains forecasting capabilities unavailable to anyone else

Here's a new anime series you would love
Recommendation Engines
Rumi is learning preferences at the depth no other engine can: we know how people feel and react to each scene / event

Bet on the touchdown within 30 seconds|
Contextual Agentic Advertising
In-moment conversational ads, story-native product placement, emotional-narrative targeting…

Quiz my kid about the show's concepts|
Interactive Media
Contextually-aware AI Companions, real-time character interactivity, AI remotes, content gamification...

What if they never met each other?|
On-device IP Content Customization
Personalized video/audio generation, adaptive narrative pathways, dynamic localization, smart overlays…

He's in Lisbon, your favorite city!
Viewership Analytics:
Unlike Nielsen (focused on impressions), Rumi understands attention, how people interact with content (i.e. what users like, ask about, are confused by…)

Momentum’s shifting! Keep an eye on number 7.
Predictive Markets
With real time, multi-modal analysis of media and understanding of how users react to content, Rumi gains forecasting capabilities unavailable to anyone else

Here's a new anime series you would love
Recommendation Engines
Rumi is learning preferences at the depth no other engine can: we know how people feel and react to each scene / event